Lead generation is an important aspect of any real estate business. Clients of this type of service use it once and may not use a similar service again for 3 to 5 years. Even when they do it will likely be with a different company. Therefore generating new client lead information is essential to being profitable for any realtor. There are a variety of ways to obtain this information based on the budget of the real estate company and the quality of leads needed.Real Estate Leads are some of the most difficult to work in industries where leads are used. After a company buys or otherwise procures information about potential customers, realtors then go to work calling, emailing, or mailing advertising and sales information to these people. In real estate, finding qualified clients can be difficult because the nature of the business involves people making a very large and emotionally charged purchase. This makes people more likely to change their minds in regards to buying or working with a particular company. Realtors can expect about a 1% return on mass mailings or phone prospecting that they conduct using leads. This means that if a company mails out 1,000 advertisements for real estate services to good leads, they will get about 10 responses from interested parties. About one third of these will actually use the services of the real estate company.Procuring leads without buying them is a common strategy among realtors. Many professionals will set up lead capturing websites where users must enter information such as a name, phone number and address in order to obtain access to certain parts of the site such as real estate listings or answers to questions. Although there are costs involved in starting and maintaining a website, leads generated from the site are free unless a realtor is utilizing a site that provides all setup services and charges for leads generated.Buying leads is one of the most common and easiest ways to get information about new potential customers. Realtors will buy customer information from other companies that collect the information. Companies that specialize in this service get information from a variety of places and those details may not be clear even when purchasing the information. While there are many reputable companies, professionals should tread with caution as some businesses may have outdated or otherwise junky leads. Considering the already inherently difficult nature of generating actual revenue from real estate needs, realtors should be especially careful about the quality of the company and leads that they are purchasing.