How Real Estate Companies Can Use Social Media – Real Estate Company

Last week, we outlined the questions a company should ask when deciding to enter the world of social media. As the second piece of our three-part discussion, we’re going to explain how to select an outlet. For this example, we’re going to use Pinterest because it works well for real-estate and planning companies.According to Pinterest creators, “Pinterest is a tool for collecting and organizing things you love.” Basically, Pinterest acts as a giant bulletin board for planning future activities, well-loved recipes, or any other creative and useful idea. Similar to other social media outlets, members are able to create their own set of boards as well as follow or track boards created by others.While the above paragraph explains the concept of Pinterest, it would be perfectly understandable if you still were not sure how Pinterest can be useful to a real estate company. First, let me preface my explanation with the following thought: Pinterest can only be useful to your real estate company if and only if your company can effectively use social media and if and only if your company recognizes the ways in which not to use these outlets (see brief list at the end of article)Once your company identifies the uses and limitations of the outlets, you need to identify which type is right for you. This requires research- a good amount of additional research than what we discussed last week. As part of this research, you will need to understand what each social media outlet provides, each outlets’ limitations, etc. This does not mean you need to make a spreadsheet and extensively study ALL social media outlets available because that would be an almost impossible task. Choose the big ones that everyone knows and then research a few smaller ones to see if there is a lesser known site that might be useful for your company.In the case of real estate, a business dimension focused on organization, connection, future long-term plans, etc, Pinterest leads the way in usefulness. People love to plan decorating ideas, learn about home lawn care when moving to their new home, discover cute ways to emphasize each season but mostly they need a place to discover, share, and store these ideas. In short, a successful Pinterest campaign can increase traffic to your website and profitable services.Be on the lookout for the final piece of the three-part social media discussion. Next week, we will outline a specific real estate social media plan. After that, who knows? Maybe we’ll do a discussion on the evolution of lawn gnomes or perhaps a more serious topic such as how to pressure wash your house on a budget.What social media does not do:-act directly as a sales site (it can however lead people to your site where they can purchase things)-act as a company gossip board or connecting agent (remember your audience)-reflect the personality of the social media manager (this is a group reflection, not an individual)
-save your company from bad publicity (although it can help create a positive bond with your key publics)